About us
Rewriting Women's Health
Stories and Solutions That Transform Lives
This is the moment in history when society begins to acknowledge the importance of women's health for its own sustainable wellbeing
"Communities, countries and ultimately the world are only as strong as the health of their women."
A Global Crisis & Moral Imperative
The global women's health gap represents one of the most pressing challenges of our time. Women face systemic barriers to healthcare access, research, and treatment that impact not only their wellbeing but the prosperity of entire communities. This crisis demands urgent, coordinated action from governments, healthcare systems, and society at large.
At a glance
Watch this short video about our transformational mission.
The Staggering Reality
Women spend 25% more of their lives in poor health than men, facing unique health challenges throughout their lifespan.
75 million years of life are lost annually by women to poor health or early death, a devastating toll on families and communities.
At the current rate of progress, it will take another 108 years to close the gender health gap. We cannot wait.
Closing the global women's health gap is a $1 trillion economic opportunity according to McKinsey research.
Halve the Loss
Our ambitious yet achievable goal is to halve the 75 million years of life lost due to poor health or early death by women every year. This measurable target drives every decision we make and every partnership we forge.
By focusing on this single, powerful metric, we create accountability and track real progress toward closing the gender health gap. This isn't just about statistics, it's about millions of women living longer, healthier, more fulfilling lives.
Scalable, Collaborative Action
Women's Health World is a world first: a new engagement model and movement dedicated to prolonging the quality of life of women everywhere. We address the fragmented investment and siloed innovation of today's status quo through an integrated, multi-faceted approach.
Compelling Content
A universe of content across 50+ languages. Articles, podcasts, long-form video, and interactive tools that educate and empower.
Community Hub
Membership to our Knowledge Network, connecting women with experts, peers, and support groups worldwide.
Engine for Change
20% of brands' investment deployed through Health Impact Credits© to drive real-world impact.
Data & Insight
Personalised analytics and brand matching to create a qualified link to an aligned audience.
Our Change Model
We use the Trans-Theoretical Model (TTM) as a universal roadmap to changing behaviour. It consists of 5 stages born from human behaviour traits, focusing on decision making and need-states.
This evidence-based framework ensures our content and interventions meet women where they are in their health journey, providing the right information and engagement at the right time.
Project Roadmap
Our strategic implementation follows a carefully planned timeline, ensuring sustainable growth and measurable impact at every stage.
Phase 1: Foundation
Platform development, initial content creation, and team assembly. Secure founding partnerships and establish governance structure.
Phase 2: Launch
Public launch of content engine and community hub. Begin data collection and establish baseline metrics for impact measurement.
Phase 3: Scale
Expand language offerings, grow community membership, and launch ethical commerce platform. Establish Global Fund for Health Innovation.
Phase 4: Impact
Measure progress toward KPI, publish research findings, and scale successful interventions globally. Achieve self-sustainability.
Created by Strategists, Scientists & Storytellers
Our leadership team brings together decades of experience across healthcare, media, technology, and social impact to drive meaningful change.
Elizabeth Bachrad
Population Health Adviser
Strategist & Programme Lead, Business for Health. Board Advisor to Global Women 4 Wellbeing.
Tessa Barrera
Social Strategy & Content
A Social Marketing Leader with over 20 years of experience, Tessa has directed global content for Red Bull, Google, Prime Video, and YouTube.
Paul Hackett
Partner
Wellbeing-driven brand strategist, founding partner at The WellBeings.London. Agency leader of 20+ years.
Jane Johnson
Lifestyle & Content Editor
Award-winning content strategist. Launched leading women's lifestyle magazines and Sky Living.
Thea Jourdan
Health Editor
Medical journalist and founder of The Hippocratic Post. 25+ years experience.
Andrew Richmond
Partner
Health tech innovator and pharma supply expert. 30+ years global experience.
Dominic Shales
Partner
Founder of RESET Media. Former VICE Change Inc. CEO. 20+ years with global brands.
Phase One Requirements
We are looking for initial funding of £1m to develop the strategy, team, platform, and initial content. We want the support of 'maven' organisations and individuals to expand our community and accelerate our impact.
Why Partner?
- ✓Demonstrate tangible improvements in societal perception and brand trust
- ✓Access to anonymised behavioural data and longitudinal insights
- ✓Secure, compliant testing ground for digital health solutions
- ✓Association with a mission-driven initiative creating global impact
- ✓Early mover advantage in the $1 trillion women's health opportunity
Beyond the platform and fund
À la carte impact advisory services
We understand how the evolving health-and-wellbeing narrative influences behaviour, and people are wise to CSR box-ticking.
Commercial challenges become opportunities for wellbeing-driven engagement. Smart organisations must be synonymous with creating good health and wellbeing.
The WHW Impact Group helps organisations design and empower wellbeing-literate outcomes.
- ✓Access to the WHW Impact Advisory Board
- ✓Commercial, brand and wellbeing impact strategy alignment, plus our Brand Health Alignment Scorecard
- ✓Tailored media content creation, curation and distribution for measurable behavioural change
- ✓Bespoke wellbeing trend and innovation reporting, tailored to client competitor set
- ✓Impact innovation hub design and analytics
Partner with Women's Health World
Ready to join us in redefining women's health? We're actively seeking partners who share our vision for a healthier future for women globally. Whether you're an organisation, an innovator, or an advocate, your collaboration can help us achieve our ambitious goal of halving the years lost to poor health.
Connect with our team to explore partnership opportunities and learn how your involvement can create significant impact. Fill out the form below, and let's start the conversation.
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